The Goal is the Journey.: New Sponsor- Infinit Nutrition!!!

A couple years back now, I spotted an ad or forum post about a new company that was offering completely customizable sports drinks. I jumped on the phone and in a few minutes was talking to Michael Folan- the mastermind behind Infinit Nutrition. It didn't take much persuading to get Mike to secure a small discount for my Tri-Shark club. We were actually the first club to get an Infinit sponsorship!

During the intervening years, I saw Mike at a bunch of races (Infinit is based out of Cincinnati, Ohio and Mike travels to many of the Ironman events). Mike even stopped in and visited the club here in Bloomington for a nutrition seminar!

I've had some good results the past few seasons and have been a steadfast advocate of Infinit since my first order. I'm glad to add Infinit Nutrition to my list of awesome sponsors for 2008!

Experienced long course triathletes will tell you that nutrition is truly the 4th discipline. This point was really driven home when I didn't quite have the race I wanted in my debut Ironman (WI in '03). So I did what most others at the time were doing: I bought a bunch of different products and mixed them to get what I wanted. I loved the taste and calorie content of a drink powder called Extran. I would mix Elete drops in because it was way short on electrolytes. Then depending on the length of the race I would sometimes add CarboPro powder to bump up the carbs. All in all it was a real pain in the butt and had a certain margin for error (particularly say if one were in a hurry packing for a race!).

Infinit is the great nutrition simplifier. New users generally fill out the online profile that asks for weight, race distances, caffeine preference, etc. From this info they come up with a drink customized to your needs. Most people will then make changes to this initial formula. If you don't like your initial formula, Infinit will create a new formula at no cost! You have complete control over everything: taste, calories, carbs, protien, electorlytes, amino acids, etc. Infinit uses all natural ingredients (no dyes, fake sugars, de-foamers, etc.). The other great part about Infinit is that it can eliminate the need for salt tablets, gels and bars. I race the Ironman bike almost completely on Infinit. The salt I need for racing is built into the formula. I get 260 calories per bottle, so I don't really need bars or gels. Because Infinit uses maltodextrin, this doesn't end up tasting too sweet or thick. Using Infinit has helped my stomach tremedously on race day!

If you are thinking this sounds like to much to manage, don't worry! Some of the best minds in triathlon have taken advantage of Infinit customization to make their own pre-set formulas. You can order pre-made formulas created by: Joe Friel (Triathlete's Training Bible, Ultrafit Coaching), Mark Allen (Mark Allen!), Mike Ricci (D3 Multisport) and Infinit.

The awesome thing about Infinit is that it really sells itself. I don't know any long-course triathlete who has really given Infinit a chance who hasn't become a total addict.

Listed below is the nutrition information for my long course formula which I've tweaked over the course of about 3 years. I've taken out all the protein and amino acids to make a very simple formula. I've found this works best for me under race conditions.

Supplement FactsServings Per Container (25)Serving Size: 2 Scoops (69.38 g)